Digital marketing is absolutely essential in a technologically savvy era and search engine optimization is key to increasing online visibility, traffic to a website and therefore the potential profitability of a business. Choosing the right SEO expert can, therefore, be crucial to the success of a business.
5 tips to ensure that you are making the right choice include:
Even though SEO is a digital marketing strategy and can be achieved entirely online, it is still recommended to choose an SEO expert near you. They will have the advantage of being familiar with the location of your business and the surrounding areas as well as your direct competition. This will allow them to provide a focused approach to your SEO marketing campaign.
Keep in mind that internet user either enter the name of a location or “near me” when searching for products, services or other information. Focusing on your location can, therefore, provide greater search engine ranking success according to location and work a lot faster.
2. Individual Or SEO Agency
Individual consultants can deliver the same quality and variety of techniques that an agency can. However, they may need to outsource some of the services on offer in order to deliver a reliable and fully integrated SEO solution in the same way an agency can. There are pros and cons to each option and it is largely dependent on the requirements of your business as to whether an individual or agency will be better suited.
3. Tailor Made Optimization
Every business is different and therefore needs to be marketed in a unique manner to ensure that they stand out from the crowd and to create a stronger brand awareness. Find an SEO expert who takes the individual needs of your business into consideration and offers a tailor-made solution rather than a set of standard packages that are designed to meet the general needs of any business.
4. The Promise of More Traffic
It is impossible for an SEO consultant or agency to promise that they will achieve a #1 search engine ranking or instant success. SEO is a lengthy process that takes time to deliver results and an expert who makes these claims is simply making empty promises. Rather choose an expert who provides you with a detailed strategy that integrates a variety of SEO techniques that will be delivered according to a specified timeline.
Keep in mind that it can be difficult to beat businesses that have been using SEO for an extended period of time when you are relatively new to the concept. The goal should be to improve a search engine ranking rather than being 1st on a search engine results page. If this is achieved, consider it a huge bonus.
5. The Cost Of Search Engine Optimization
SEO is well known for providing the greatest value for money in marketing. Experts that charge more are not necessarily providing a better quality service. So make sure to get quotes from different agencies and consultants to ensure that you are getting the best deal and that you are not being overcharged. Remember to compare the services on offer in relation to the cost and not just the overall charges.
6. Black Hat Vs. White Hat
Blackhat SEO techniques use strategies that are not inline with search engine protocols or guidelines and attempt to bypass the way in which search engine algorithms rank web pages. These techniques often provide a very fast climb up the ranking ladder but are mostly not sustainable. The strategy can also lead to penalties for a website and even result in a site being banned or shut down.
White hat SEO uses strategies to complement the way in which search engines algorithms rank web pages. The process is lengthy and requires different techniques to be employed on an ongoing and regular basis. While results may be slow to appear, they are sustainable which means that it less likely that your business will lose ground once it has an achieved a specific ranking.
It is preferable for businesses that have a long-term goal in mind and are not in the business of making a quick profit and then moving on, to choose white hat SEO providers. Reliability and reputation are also key to choosing the best expert for your business.